Tobias Mews
Tobias Mews | Enjoy the Ride – Ride London book
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Enjoy the Ride – Ride London book

To commemorate the launch of the PruHealth Ride London event in August 2013, I was commissioned by brandRapport, the sports marketing agency handling the sponsorship of the event, to create a book of iconic rides to be given to the VVIPs attending.

I researched ten rides, their route profiles, difficulty and then wrote 250 words of copy on each.  The end result was a beautiful 20-page soft back book.


“As a first time book commissioner with no previous experience in the field, I was very fortunate to have been put in touch with Tobias. He helped me tremendously in structuring the book, its contents and making it look and read professional. He is an easy guy to work with, does excellent work to tight deadlines, and I will certainly be in touch for any future such work.”
Jackie Mills, brandRapport



Prudential Health Ride London

Commissioned By

Brand Rapport




September 16, 2013

Books, Copywriting