A newsletter launching March 1st.
Strategic case studies. The businesses athletes build. What works, what doesn't, and why.
➡ For athletes exploring what's next. For people working with athlete-led businesses.
How Athletes Build Businesses After They Stop Competing
I'm Tobias Mews. I've spent two decades in endurance sports - competing in hundreds of races, often on the podium, and giving first-hand accounts from extreme events around the world. I've been a columnist for The Telegraph, published two books, and interviewed Olympic swimmers, pro cyclists, climbers, and polar explorers. Being an athlete gave me access to their world.
Now I'm turning that lens on the athlete economy: how athletes transition from competing to building companies, investing capital, and operating ventures.
The Athlete Founder decodes the business models, positioning, and strategic decisions behind athlete-led ventures.
Business journalism for the athlete economy.
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Latest issues
How tough is Tough Mudder?
What's it really like to take part in the Tough Mudder? Well, I attended the very first Tough Mudder in the UK to find out.
3 min read
🎙The Hard as Trails Podcast coming soon
It's been on the cards for a while, but the Hard as Trails podcast that I've been creating for what feels like an eternity is close
1 min read
Featured
Cycling Coast to Coast in a Day
Tobias Mews tackles one of the UK's toughest cyclesportives along a classic route
10 min read
Ride Across Britain
Cycling from John O’Groats to Land’s End In the life of every outdoor fitness junkie, there are days when the whole world looks exciting, interesting, fun and the
5 min read
Whatever happened to the Etapa de la Vuelta?
In 2012, I was invited to participate in the inaugural Etapa de la Veulta that saw me ride 120 miles and 6000m of ascent (including three Cat 3 climbs and a Cat 1). Sadly, the race never quite materialised into the success of the French version.
8 min read
Featured
60 Minutes
What can you do in 60 minutes? Let's find out!
3 min read
How to use Go!
Introduction I love to race. From the nervous excitement I experience on the start line, followed by a rush of adrenaline as I step outside the boundaries of my self-imposed
8 min read
10 Things that Helped Me Ski the Height of Everest
It takes grit and determination to ski tour to the equivalent height of Mount Everest. But the Everest in the Alps challenge is something else. I explain the 10 things you need to know in order to succeed.
8 min read
Featured
Preparing for Everest in the Alps 2019
How do you go about training for a ski mountaineering challenge that will take you up the height of Everest, when you have two young children, one of which is a newborn? With difficulty!
4 min read
My next challenge: Everest in the Alps
What's it take to ski to the height of Everest? I aim to find out in my next challenge.
4 min read
What I think about before an ultra marathon
I’m the first to admit that running an ultra marathon is on the whole a mental game. However, one also has to know when mind over matter can actually
8 min read
Featured
Aussie Grit Apparel Flint Men’s Bike Shell Review
Alongside a decent pair of bike shorts, possibly the next most important purchase you’re going to make is a waterproof bike shell. There’s lot of choice, but one thing is certain - you get what you pay for. We test out one of the best - the Aussie Grit Apparel Flint Men’s Bike Shell.
5 min read